220903_gretasschwester-25

Gretas Freunde Verlag

Twelve books out, two republished by a bigger house. Gretas Freunde Verlag proved we could publish faster, reach our readers more directly, and choose our own positioning. That's how the first children's book on Covid came out eight weeks into the pandemic. It sold out instantly. Press: Spiegel Online, rbb, Tagesspiegel, Süddeutsche Zeitung Magazin, Brigitte. Founded by Sarah Neuendorf, Christine Weissenborn & Serena Hatfield.

Processed with VSCO with ka3 preset
Processed with VSCO with ka1 preset
gretasfreunde-20
As seen in Spiegel Online, rbb, Tagesspiegel, Süddeutsche Zeitung Magazin, Brigitte.As seen in Spiegel Online, rbb, Tagesspiegel, Süddeutsche Zeitung Magazin, Brigitte.As seen in Spiegel Online, rbb, Tagesspiegel, Süddeutsche Zeitung Magazin, Brigitte.
gretasfreunde-175

SELFPUBLISHING

Our first book was a coffee table book for modern parents travelling the globe with kids. Title: Tiny Adventures. It sold out quickly, we then set out to publish two bilingual travel guides, more coffee table books and then moved on to children's books. We also covered Christmas, collecting family rituals across the globe – two of these books were republished by a larger publishing house. We then crafted Tiny projects, a diy-activity-book for parents stuck at home with curious kids. Our publishing house is now closed for business, we're on to new adventures!  

220903_gretasschwester-52

Boring stuff

© Studio Hatfield 2026

Cool stuff